Simpson Electronics, Inc. is a carefully selected group of people whose work ethic, attitude, knowledge, enthusiasm, honesty, and integrity are not a function of the companies policies, but a set of values they must posses to become a part of the company.  By utilizing these values, with every sale we make, we intend to create a “customer for life”, because it’s easier to keep a customer happy than it is to go out and find another.  Our ultimate success comes when a satisfied customer tells his friends and neighbors to be sure and try to do business with us, it’s also the greatest compliment we could receive.  Whether we’re selling electronics or anything else, we will conduct ourselves in a manner that’ll make our customers care about us as much as we care about them.